Bringing
Global
Products
That
Shape
Georgian
Markets
Import, distribution, and shelf placement for international food brands entering Georgia. One partner. Full market access.
Our Model
Import Meets Distribution.
Proponsa manages international sourcing and import. Brandmaker handles nationwide distribution. Together, we give producers a complete pipeline - from factory to shelf - through a single partnership.
Our mission: to create a reliable connection between international food producers and the Georgian market.
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International Sourcing
01 / 04
Finding the right international food producers and building lasting partnerships across global markets.
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Import & Compliance
02 / 04
Customs clearance, regulatory compliance, documentation, and logistics - managed end to end.
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Distribution
03 / 04
Brandmaker's 4,000+ sales locations, 30 trucks, and 4 warehouses covering all of Georgia.
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Market Development
04 / 04
Long-term brand growth through strategic positioning across retail and HoReCa channels.
For Producers
Your products. Georgia's shelves. One partnership.
Entering a new market requires understanding the local distribution structure. Proponsa gives international food producers a direct path - from import to nationwide shelf presence.
Our Process
From sourcing to shelf. We handle every step.
International Sourcing
Identifying and partnering with food producers worldwide who are looking to enter the Georgian market.
Import Operations
Full management of the import process - from purchase orders and shipping to documentation and delivery.
Customs Clearance
Navigating Georgian customs procedures, tariffs, and regulatory requirements for smooth border crossing.
Regulatory Compliance
Ensuring all products meet Georgian food safety standards, labelling requirements, and certification processes.
Logistics & Warehousing
Coordinating transportation, cold chain management, and storage across 4 warehouses in Tbilisi, Batumi, Kutaisi, and Gori.
Supply Management
Ongoing supply chain coordination - reordering, inventory tracking, and demand forecasting to keep shelves stocked.
Market Entry Coordination
Strategic introduction of your products to the right channels - positioning, pricing guidance, and launch support through Brandmaker's 4,000+ retail and HoReCa locations.
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Soft drinks, juices, water, energy drinks, and specialty beverages from international producers.
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Chips, nuts, dried fruits, crackers, chocolate, and confectionery for retail and HoReCa channels.
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Cheese, yogurt, butter, cream, and milk alternatives. Cold chain logistics handled end to end.
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Preserved vegetables, fish, sauces, and ready-made meals with long shelf life and high demand.
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Organic, gluten-free, vegan, and health-focused products for Georgia's growing premium segment.
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Gourmet, artisanal, and luxury imported food brands positioned for high-end retail and hospitality.
Distribution
Nationwide reach from day one.
Brandmaker has been operating in Georgia since 2022, building one of the country's most capable food distribution networks.
Sales Channels
- Retail stores & supermarket chains
- Restaurant chains & cafes
- Fast food networks
- Hotels & HoReCa
- Delivery services
- Partner distributors
Warehouse Locations
- Tbilisi - Capital & headquarters
- Batumi - Black Sea coast
- Kutaisi - Western Georgia
- Gori - Central Georgia
Where Your Products End Up
From international hotels to neighbourhood shelves.
Through our exclusive distribution partner Brandmaker LTD, your products reach every corner of the Georgian market across two key channels.
Co-Founder
Elguja Kupunia
Co-Founder
International business and import specialist. Founder of IBC and Brise Georgia. Drives Proponsa's global sourcing and producer partnerships.
Founder of IBC - an established construction company operating in Georgia.
Founder of Brise Georgia - construction technology and services.
Extensive experience in international business negotiations and cross-border trade across multiple industries.
Deep expertise in import logistics, sourcing strategy, and building international partnerships.
Co-Founder & CEO
Zurab Baratashvili
Co-Founder & CEO
10+ years at Rich Metals Group, rising to Deputy Director. Deep procurement and supply chain expertise. Powers Proponsa's import operations.
JSC RMG (Rich Metals Group) - 10+ years, Deputy Director of Material-Technical Support. Georgia's largest mining and metals enterprise.
Municipal Development Fund of Georgia - Evaluated bidding documents for international institutions including the World Bank, Asian Development Bank, KfW, and European Investment Bank.
Tbilisi City Hall, Vake District - Head of Financial-Economic Department.
International Consultant, South Sudan - Infrastructure procurement for international development projects.
Education: Georgian Technical University.
Why Proponsa
More than an importer.
Producers don't just get an importer. They get a complete import-to-shelf pipeline through a single partnership.
Structured Market Entry
01
A partner who understands both international supply chains and Georgia's local distribution structure.
Immediate Sales Access
02
4,000+ retail and HoReCa locations from day one through Brandmaker's established distribution network.
Long-Term Growth
03
We build brands, not one-off shipments. Sustainable market development through strategic positioning and sales channel expansion.
Partners
Distribute the world's best food brands in Georgia.
Join Proponsa's network of international food producers and gain access to Georgia's entire retail and HoReCa market through one partnership.
Frequently Asked Questions
What producers ask us.
From initial agreement to products on shelves, the typical timeline is 4-8 weeks depending on product type, regulatory requirements, and shipping logistics. We handle all the complexity so you can focus on your product.
Minimum orders vary by product category and are discussed during our initial consultation. We work with producers of all sizes - from large-scale manufacturers to boutique artisan brands.
Georgian food import regulations require product certification, proper labelling in Georgian, and compliance with local food safety standards. Proponsa manages the entire compliance process - you provide the product documentation, we handle the rest.
This is a long-term partnership, not a one-off transaction. We provide ongoing supply chain management, reordering, inventory tracking, demand forecasting, and market feedback. Brandmaker's sales team actively manages your products across 4,000+ locations.
Most distributors only handle logistics. Proponsa offers the complete pipeline - from international sourcing and customs clearance to nationwide retail and HoReCa distribution through Brandmaker. One partnership replaces what typically requires 3-4 separate companies.